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Come Learn Practical Service Blueprinting at the 2015 Service Experience Conference

Posted October 7, 2015

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It’s that time of year again, the Adaptive Path Service Experience Conference, 2015! Last year I gave a talk on how I’m building service design capacity at Intuit. I’m back, with my partner Megan Erin Miller, and giving a innovative and inspiring workshop on “Practical Service Blueprinting.” And even better, Megan will be giving a talk about her journey as a service designer at Stanford University in addition to co-hosting the workshop!

Here’s the insider version of what you’ll get when you come to the workshop and how it will benefit you and your organization immensely.

  • Learn a practical method for identifying, diagnosing, and taking action on complex experiences that goes beyond UX and design and into true end to end, surface to core thinking of your services experiences
  • Get trained on how to recreate the method in your companies, and how to explain it to your partners in ways that are easy to understand and inspirational.
  • Learn to kick off your effectiveness as a service designer, or more importantly, a non-designer who wants to bring this back to your organization and show them a new way of tackling ecosystem wide problems.
  • This is no vision-quest or thought exercise – you’re going to learn and be trained for a new method and mindset; when you return to work Monday, you’re armed with a whole new set of skills.

I couldn’t be more excited. This is going to be a fantastic workshop and I believe it can really change the way experiences are made, but more importantly how organizations can use practical service design and blueprinting to make lasting, meaningful change.

Get your tickets and come join me at the best service design conference on the west coast. Go go go go go!

The official posting:

Nov 17, 2015 – Day 2 : 8:30 – 12:00 PM

Practicing service design requires a adopting a new design toolkit. Service blueprinting is major piece of that toolkit, and key to mapping service experiences end-to-end and surface-to-core. In this workshop we will provide immediately-applicable tools for you to take back to your organization. You will walk away with memorable, real-life, hands-on experience doing service blueprinting.

In this workshop, you will learn how to:

Identify the right end-to-end scenarios to tackle
Blueprint the service experience
Organize insights, define direction, and take immediate action
Instead of a “text-book” conceptual framework, you’ll be introduced to a new practical blueprinting template that we’ve developed and are using in our work at Stanford and Intuit. This is a new methodology geared towards creating actionable insights to transform complex service experiences in organizations of any size.

At the end of the workshop, you can leave confident, with templates and training to start blueprinting right away. You’ll be able to effectively communicate the value of blueprinting, and have the insight to know when blueprinting is the right method for the job.

Come get trained in a practical application of service design. See you there!

Check out the workshop page right now!

I love all things experience design. I work as a Principal Service Experience Designer at Intuit in Mountain View, CA.

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