What if I only have one touchpoint? Service Design Answers Video

Service design touts the ability to solve problems and create solutions that span end-to-end. It is a discipline that excels at looking beyond just a product or tangible evidence.

But what if you feel like you have only one touchpoint? You just produce one thing, not a whole ecosystem of interconnected products and services. How do you apply service design methods when you’re limited to a journey that is just one step?

I was asked this question at the EvolveUX conference, and what you see in the video is a re-creation of a napkin sketch I did in response.