The following is a flowchart of how a lead generation landing page/portal model would work. This is a visual representation, meant to explain the process of lead generation and management. A map like this would be used with the UX design team to organize the information and outline of the site, and to help explain to stakeholders how the concept of the site works.
This would be the proposed information flow that would be used to create wireframes from. Each gray box represents a discrete section of grouping of information of the site, but not necessarily an actual page. This is not a sitemap, rather it is a information map, architecture, on which to start the wireframe and sitemap process.
Skills Used
- Business Logic
- Process Management
- Information Architecture
- Flow Charting
This system was outlined by me and is based on various leadgen techniques and models I’ve been a part of over the last 9 years. Click to see full size:
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