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Herbert A. Simon Quote on Information and Attention

Posted April 29, 2011

This was too good not to post. I normally don’t like just posting a quote like this is a Twitter account, but this resonated particularly well with some landing page projects I am working on now, and will probably be a part of my Treatise on User Experience Part 2.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Herbert A. Simon: American political scientist, economist, sociologist, and psychologist, and professor.

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I love all things experience design. I work as a Principal Service Experience Designer at Intuit in Mountain View, CA.