This was too good not to post. I normally don’t like just posting a quote like this is a Twitter account, but this resonated particularly well with some landing page projects I am working on now, and will probably be a part of my Treatise on User Experience Part 2.
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
Herbert A. Simon: American political scientist, economist, sociologist, and psychologist, and professor.