UX Strategy & Management - User Experience Design

About Me

desk1

I am ambitious, driven, and constantly seeking to change, improve, and progress things. I despise being bored, both professionally and at home, and am always driven to do more, whatever that may be. I’ve never had a job that wasn’t in the internet design and development realm.

I am currently working at Venafi as a User Experience Manager. I help define and implement the UX and design process for the product and engineering departments. As a user experience manager, there is a lot of time spent on methodology and evangelism in addition to actually applying the methods to the products and features. Working in a company that is engineering-focused and based firmly in the mega-enterprise customer base, navigating the terrain that sometimes is the diametric opposite of quality UX can be a job unto itself.

I have a Bachelors degree is Psychology and Creative Writing, which I obtained while working full time as a designer and web developer. I am asked why I didn’t get a Computer Science of Design degree; I was already working and establishing a good career in web development and design, and wanted to get a degree that augmented my other passion, Behavioral Psychology and Writing.

Venafi

August 2011 - Present
Enterprise Encryption Key and SSL Certificate Management Software

User Experience Manager

At Venafi, I serve as the initial UX manager and designer, bringing the company from having no UX or design presence to implementing a user-centered process that integrated designers, product managers, developers, QA, and executives.

I was a principal with the design, development, and shipment of a net-new product targeted at enterprise end-users. The goal was for it to be super-usable and made with the goal user delight from the beginning.

I lead company education sessions on persona creation, UX in general, lean development. I also introduced tools and processes for rapid collaboration within the new, cross-functional teams.

  • Produced the full range of UX research and process materials including: in depth user research docs, comprehensive personas, digital card sorts and feature architecture, product maps, comprehensive wireframes and mockups, interaction specification
  • Conducted many in-context, on-site user interviews and observations around the country.
  • Conducted many remote, teleconferenced user tests
  • Served as new product HTML/CSS designer and visual designer
  • Spearheaded company wide UX education and process
  • Collaborated with developers on lean methodology and behavior-driven development
  • Worked directly with C-Level executives on pushing UX vision and adoption
  • Screened, interviewed and assembled cross functional team of UX, PM, development and QA.

Datamark

Jan 2011 - July 2011
Education Direct Marketing and Lead Fulfillment

User Experience Designer

I was hired to create a new business initiative involving creating a multi-site network designed to attract organic SEO customers. Focus was on creating a great experience for visitors to drive them to sign up become regular visitors. I served as the UX Director for the Ed4Life "startup within a business" pilot project.

  • Driving force behind concept, technical solution design, and overall site design
  • Worked within cross functional team throughout project lifecycle: front end, back end, SEO, and copy
  • Designer of UX, UI and information architecture

Role progressed to designing product UI and UX of a new client facing web product

  • Overall conceptualization of interaction and UI design.
  • Rapid design integration with development team
  • Innovation Employee of the Quarter for work on this product

Persona Reactive

Jan 2011 - July 2011
Bespoke Web and Experience Design

Owner, UX and Web Design and Development

I ran a client-based UX and web development business for 5 years. The goal of Persona Reactive was to make my customers, and their customers, successful through user-centered web development and user experience design.

As a sole proprietor, I conducted all the client relations and research, the user experience research and design, and the UI and visual design. Development work was performed by the clients in-house developers, or through my own subcontractors.

  • Worked directly with clientele gathering needs, requests, and project/product requirements
  • Conducted user research on the client's customers, assessing the UX and development needs on a one-by-one basis and creating plans to fulfill both.
  • Extreme rapid iteration and development in tandem with engineers
  • Constant interfacing with stakeholders, management, and engineering on project direction
  • Designed all HTML and visual elements: web products, websites, ebooks, landing pages, display ads, microsites, email, and special client projects
  • Created countless A/B and multivariate tests

Select Clients Include

  • Fidelity Investments
  • H&R Block
  • Bosch (Kitchen Appliances)
  • CityDeals
  • SibuBeauty
  • The Biggest Loser (Fitness Facility Website)
  • Producer Media
  • I-Works
  • Design to Print

Advanced Business Development

Aug 2002 - Jun 2006
Web Product and Direct Marketing

Senior Web Designer

  • Designed all HTML and visual elements for websites, web products

iWorks

Jan 2000 - Jun 2002
Web Product and Direct Marketing

Web Design & Product Lead

  • Designed all HTML and visual elements for websites, web products

Attitude Ink

May 1998 - April 1999
Web Design and Development Firm

Lead for Design, Web, Product

  • Designed all HTML and visual elements for websites, web products
  • Created client logos and collateral
  • Collaborated with management on proprietary web products
  • Worked in tandem with web development
  • Born within the fires of mid-late 90’s internet development

LearnKey

Jun 1995 - Jan 1996
IT Certification Digital Training Products

Designer, Interactive Product

  • Designed all HTML and visual elements for websites, web products