About Me


I currently work as Principal Service Experience Designer at Intuit.

I’m an experience zealot that is constantly evangelizing the principles and ideals of user experience design, putting passion and creativity into everything I do. My goal is to make things that delight and give people something that is useful.

I believe that true, higher order human experience design has the power to influence lives and behaviors in major ways. Experience design is about the creation of systems and stories that people move through as they traverse the totality of what we offer. It’s more than just product and touchpoint design. There’s a deeper layer to bringing humanity to experiences and bridging the gap between what we offer as a whole, and the humans who experience it.

See my work history on LinkedIn.


In addition to 17 years of professional experience design, I have a bachelors degree in Psychology. It’s part of the core source of knowledge for me, being a major aspect of what takes experience design from its most base form to the higher order of what is really important; crafting true end to end journeys for the living, feeling human, and developing comprehensive and intentional systems and services that make that journey happen.