Focusing on product experience is old history. Our customers don’t receive a product, they give us the chance to provide them an ecosystem to traverse. Product design is table stakes, what matters now is the entire offering, a holistic ecosystem that must be crafted and designed. There’s a problem – who are the ecosystem designers, and what role does service design play in this scheme?
Apple’s ecosystem is hands down the most complete, end-to-end and surface-to-core consumer experience. Some like it, some don’t, but there’s no denying that it’s the pinnacle of what a service designer would seek to be a part of when it comes to designing for experiences that are boundaryless and move seamlessly across space and time.